Visual Merchandising

Chloé × Van Cleef & Arpels

Project Overview

Maison of Light is a luxury retail concept merging Chloé’s soft femininity with Van Cleef & Arpels’ craftsmanship and heritage. The project explores how fashion and fine jewelry can coexist in a single immersive boutique experience through light, materiality, and spatial storytelling.

• Developed retail concept and visual direction
• Designed customer journey and spatial flow
• Created visual merchandising storytelling elements
• Built presentation visuals and retail experience proposal
To design a boutique environment that unites both brands into one cohesive luxury retail experience, encouraging exploration, emotional connection, and product discovery through spatial storytelling and refined visual merchandising.
• Visual merchandising strategy
• Luxury retail experience design
• Spatial layout planning
• Brand storytelling through environment
• Customer journey mapping