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KYRA ARGOTOFF

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PROJECT LINEUP

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Brand & Business Concept

A NIGHTLIFE RENTAL STARTUP BUILT AROUND SMART LOCKERS, CREDIT TIERS, AND MONTRÉAL FESTIVAL CULTURE.

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Visual Merchandising

A RETAIL CONCEPT EXPLORING HOW FASHION AND FINE JEWELRY COEXIST THROUGH LIGHT, MATERIALITY, AND SPATIAL STORYTELLING.

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Product Development & Design

A SPRING/SUMMER 2026 SUSTAINABLE CAPSULE FOR DYNAMITE BUILT AROUND CIRCULAR PRODUCT STRATEGY

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PR & Communication Strategy

An integrated communications campaign concept was developed to help Miu Miu rebuild consumer trust.

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Digital Strategy and Growth

This project focused on developing a complete social media campaign strategy for Rat & Boa. Focused on brand positioning/campaign goals

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Web Design & Development

A STRATEGIC WEBSITE DEVELOPMENT PROJECT FOCUSED ON USER EXPERIENCE, VISUAL COHERENCE, AND CONVERSION-DRIVEN DESIGN.

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Brand Identity & Rebranding

Trend forecasting project proposing a tech-integrated denim concept for Naked & Famous.

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Strategic Marketing

Strategic analysis project examining Lululemon’s brand positioning, market performance, and consumer engagement.

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Brand Communications

Integrated communication strategy proposing an immersive Jacquemus pop-up experience promoting the Valérie bag.

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