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PR & Communication Strategy
Miu Miu × Wisdom Kaye
Project Overview
An integrated communications campaign concept was developed to help Miu Miu rebuild consumer trust following a viral product quality controversy involving influencer Wisdom Kaye.
The strategy repositioned the narrative through humour, transparency, and craftsmanship storytelling, turning criticism into a collaboration that reconnects the brand with younger consumers while reinforcing luxury credibility.
• Contributed to campaign concept & strategy
• Developed creative direction & storytelling ideas
• Supported media and activation planningTransform a brand controversy into a trust-building campaign that restores credibility and reconnects with consumers.
• Integrated communications strategy
• Campaign storytelling & branding
• Media & activation planning
