Digital Strategy & Growth

Rat & Boa

Project Overview

This project focused on developing a complete social media campaign strategy for Rat & Boa. Our team analyzed brand positioning, defined campaign goals, and created a multi-platform content plan to support a collection launch. The proposal included content direction, posting schedules, influencer strategies, and campaign budgeting.

• Developed campaign concept & direction
• Conducted brand & competitor analysis
• Built social media strategy & rollout plan
Create a multi-platform campaign strategy to build anticipation and drive engagement around a collection launch.
• Brand positioning analysis
• Social media strategy
• Campaign planning
• Content direction