Immersive Pop-Up & Campaign Strategy

Jacquemus

Project Overview

Integrated communication strategy proposing an immersive Jacquemus pop-up experience promoting the Valérie bag through storytelling, social media, and experiential marketing.

• Developed campaign & experience strategy
• Contributed to creative and media planning
• Built activation and rollout direction
Design a pop-up campaign generating social engagement, brand awareness, and product sales through immersive storytelling.
• Integrated communication strategy
• Experiential marketing planning
• Media & activation strategy
• Brand storytelling development